Resources / Brand Kit

The launchpad.meme brand kit.

Everything needed to represent launchpad.meme consistently—logo, color, type, chain iconography, spacing, corners, buttons, and voice. Built from the visual language used across the live platform.

Download wordmark Download icon

01. Logo

The Launchpad mark.

The icon and lowercase wordmark form the primary signature. Keep the proportions intact, preserve generous clear-space, and use the original artwork whenever possible.

Light surface

Dark surface

Clear-space

Reserve at least the height of the round icon on every side. Text, imagery, and container edges should stay outside that space.

Minimum size

Keep the wordmark at least 24 px tall on screen. Below that size, use the standalone icon for clarity.

Don’t

Don’t stretch, rotate, outline, recolor individual letters, add effects, or place the mark on a noisy background.

02. Color

Palette.

Launch Lime carries energy and action. Night and Carbon keep trading surfaces focused, while Paper and Graphite preserve strong contrast and hierarchy.

Core brand

Semantic

Select any color to copy its HEX value.

03. Typography

Type system.

A precise monospace voice runs through the interface—from market data and contract addresses to headings and actions. Weight and scale create hierarchy without losing the technical character.

Display · Mono 700clamp(48px, 7vw, 92px) · −0.06em

Create. Trade. Move.

Heading · Mono 700clamp(32px, 5vw, 60px) · −0.04em

Built for the open market.

Section · Mono 70022px · −0.02em

Multi-chain by design.

Body · Mono 40015px / 1.7 line-height

Launch tokens directly into transparent onchain markets across leading networks, with creator rewards and clear execution paths.

Label · Mono 70011px · 0.16em tracking

MARKET BOARD / LIVE

Data · Mono 50013px · tabular numerals

0xd6f7…F203 · $50.24K · +18.42%

04. Iconography

Chain marks.

Use official network artwork inside a consistent circular container. Keep marks centered, preserve their original colors, and pair them with a plain-language chain name.

Robinhood

Solana

BNB Chain

Base

Stable

HyperEVM

24 × 24 UI canvas 1.5 px interface stroke Round caps and joins currentColor for UI icons

05–08. System

Rhythm and surfaces.

Use a four-pixel spacing rhythm, compact radii, subtle borders, and restrained lime glow. The system should feel fast, technical, and deliberate.

Spacing · 4 px base

44 px

88 px

1212 px

1616 px

2424 px

3232 px

4848 px

6464 px

9696 px

Corners

8 pxUtility

12 pxControls

16 pxCards

24 pxFeature panels

999 pxPills

Elevation

Soft0 8px 24px rgba(0,0,0,.18)

Card0 18px 50px rgba(0,0,0,.28)

Glow0 0 34px rgba(166,224,15,.20)

Buttons

09. Voice & tone

How we sound.

Direct, community-first, and technically clear. Use plain English before jargon. State what happens onchain, name the network or venue when it matters, and never turn confidence into a promise.

Lead with the outcome: “Launch directly to the DEX.”
Be precise about chains, fees, rewards, and execution.
Write launchpad.meme in lowercase.
Use short, active sentences and verifiable claims.

Don’t

Promise returns, certainty, or “risk-free” trading.
Manufacture urgency or hide material conditions.
Invent partnerships, rankings, or market claims.
Stack hype words where one clear fact works better.

10. Brand assets

Ready to use.

Download production-ready logo files, app icons, and social artwork. Keep the original proportions and do not add filters or effects to exported assets.

Primary wordmarkPNG · transparent · 1206 × 224

App iconPNG · 512 × 512

Need another format?

Press, partnerships, and custom assets.

For approved co-marketing artwork, press use, or a format not listed here, contact the launchpad.meme team.

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